13th October 2016
MONOPOLY ‘BARD’ LAUNCHED TODAY
…AS SHAKESPEARES’S HOME-TOWN GETS ITS OWN DEDICATED GAME-BOARD
He was born in Stratford-upon-Avon, baptised there, went to school there, wrote the world’s greatest plays there, lived there – and laid to rest there. And every part of William Shakespeare’s life appears and is celebrated on different squares on a brand new MONOPOLY ‘Bard’, which has been launched today (13th October 2016).
The official board showcases ‘the world’s most famous town’s’ crown jewels: both Shakespeare and non-Shakespeare!
A launch ceremony was scheduled to take place at the RSC today.
This official ceremony coincided with the game hitting shop shelves this morning at 9am.
The board features all the great and the good of Stratford-upon-Avon – its crown jewels that attract visitors from all over the world.
The Mayor of Stratford-upon-Avon, Juliet Short, was scheduled to be at the RSC ceremony and has been a huge part of the launch event.
“As Stratford Town Council Mayor I am honoured to be a part of this very special day. Stratford-upon-Avon is loved and known worldwide and MONOPOLY and Shakespeare are global brands and household names – so this is most definitely a winning combination.”
The Royal Shakespeare Company (RSC) will be revealed as having landed on the most prominent of the yellow squares – Piccadilly, which lies in the heart of London’s theatre set in the MONOPOLY original, with the game themed in sets from cultural to heritage, arts to tourism and travel to education. Catherine Mallyon, Executive Director of the RSC, says: “ We are delighted to be hosting the official launch of the Stratford-upon-Avon version of this iconic game. This latest MONOPOLY edition, depicting Shakespeare’s home town, is an inspired idea – especially in 2016 when we have all been marking the 400th anniversary of his death.
“We hope that people from around the world will take great pleasure in playing the game and that it continues to help celebrate Shakespeare’s inspirational work and global influence.”
Two charities appear on the board too. They are The Shakespeare Hospice and Heart of England Mencap. The four train stations from the London MONOPOLY original have been handed over to a ‘travel’ theme. The board also features: Shakespeare’s Birthplace, Holy Trinity Church, Henley Street, Sheep Street, Shakespeare’s Schoolroom & Guildhall, The MAD Museum, the High Street and Stratford Butterfly Farm – in total 33 Stratford-upon-Avon landmarks and streets.
Stratford-upon-Avon MONOPOLY launch day has been described in the Media as M Day – MONOPOLY launch day.
Natasha Rebuck, CUSTOM GAMES EXECUTIVE at WINNING MOVES UK – developers of this version of MONOPOLY under official license from MONOPOLY owners Hasbro – says: “The board is a celebration of Stratford-upon-Avon and we would like to thank everyone who has voted for the landmarks that appear and star on it. We are sure it sums up the heritage and spirit of what we have been told over the last six months is ‘the world’s most famous town’. We certainly wouldn’t argue with that and the great and good of the town is now for all to play and enjoy!”.